The internet has also made it easy for opponents to sabotage your reputation by purposely posting negative information, true or not, about you and your campaign.

With the help of social media and social listening, politicians can quickly identify and address constituents’ issues and provide feedback. They can engage with their community and track mentions and comments, as well as constituents who consistently mention their name through other social media platforms.

Reputation management for your political online presence and campaign is more important than ever. People are likely already posting, talking, and tweeting about you and you can’t afford to ignore conversations.

Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising yourself and your upcoming campaign.